I'm a Portuguese entrepreneur based in Dubai. I co-founded First Class and built it into one of the Middle East's highest-rated property companies, alongside ventures in food, fintech and healthcare. The way I build was shaped by a long road, from a small town in Portugal to 164 of the world’s 197 countries.
First Class is the flagship: short-term rental management that grew from a single apartment in 2020 to one of the highest-rated operations in the region. Around it sit ventures I have started, scaled, and in some cases exited, each one a lesson in where to put capital and attention.
Short-term rental management across Dubai, Abu Dhabi and Ras Al Khaimah. The highest review score of any host in the Middle East on Airbnb.
The full story → Investment armEnd-to-end property solutions for clients who want the returns of this market without operating it themselves.
How it works → Earlier venturesA seven-brand cloud kitchen, a clinic, a payments venture. What each one taught me about focus and capital.
The portfolio →Frameworks I actually use, observations from the markets I operate in, and the discipline behind the decisions. Four series, written for builders.
Systems, hiring, pricing, and the unglamorous calls behind a real operation.
Global Field NotesLessons from negotiations, markets, and missteps across 164 of 197 countries.
The View AheadProperty, borderless entrepreneurship, and the shifts worth positioning for early.
Inner CompassDiscipline, focus, and the internal cost of building anything that lasts.
Visiting nearly every country was a personal goal, but the value was the perspective: how business gets done in different places, how people read risk and trust, how little of what works is universal. That is the lens I bring to building.
Operating notes, market reads, and the occasional field lesson. A few times a year.
